About Us

About Us

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Who We Are

Lal din son’s foods pvt Ltd was established with a dynamic vision of becoming a leading exporter of Pakistan in the rice industry. Today Lds foods is one of the leading exporters and providers of superior quality rice from Pakistan with over 22 years of experience in the rice industry.

Our Story

Family-owned for two generations, Lal DIN SONS FOODS PVT LTD celebrates culinary traditions and the taste of adventure.

We started as a family business (haji lal din late) in 1998 and we’re rooted in such traditional values as loyalty, transparency, customer friendliness and a commitment to social responsibility. Family plays a central role in the laldinsonsfoods life and for us, nothing captures our brand philosophy better.

Why Us

At every stage, we pay keen attention to the standard quality norms and ensure the supply of flawless products to end users for their utmost satisfaction. The company’s major export destinations are centered in various countries of the world. The mission of the company is to achieve substantial addition in its client base. Therefore, the price of every product is kept nominal and the delivery mechanism is ensured to be prompt and punctual.

The workforce of the company includes a team of well-qualified R&D staff, quality personnel, supervisors, marketing professionals and other skilled workers. The packaging and warehousing departments of the company are built in tandem with the latest technological systems in the field of hygienic packaging standard and storage. We aim to facilitate our clients with healthy and quality rice and take all imperative actions in this regard at all times. 

Our Vision

Our vision is strongly based on the guidelines of our honest and good quality. It focuses on serving the globe with trust, quality and building lasting business relationships.

Our Mission

Our goal is to send high quality rice all over the world and innovation in the rice field is our first priority.

Always comes up to the expectations of customers by creating the concept of Pure Quality Pakistani Rice at the most competitive prices to the International rice importing community and building long term relationships. It makes a concerted effort to give the best quality while using innovation and investment in leading-edge technology to work towards providing complete solutions The achievement of excellence of standards that we have set up for irreproachable quality of rice is made possible through constant vigilance of the entire process from procurement for marketing to offer a fair market and ethical practices Built on our ability to provide best and excellent Pakistani Rice with integrated Quality to meet the specific needs of the customers by understanding the nature of their business and requirement Excellence in Quality is our Aim, That’s why we proudly say

Quality assurance

LAL SONS FOODS PVT LTD an ISO 9001:2002 certified company.We have in-house quality check laboratories for the physical and microbial inspection of incoming, processing and outgoing material.

The quality assurance systems at lds foods pvt ltd make sure that the products being distributed all over the world is of high standards and quality with utmost hygiene.

Where we want to go

As leading producer, we aim to bring rice of the highest quality right from the world to see all the way across the world.